Blue Ridge Home Fashions, one of the world’s largest down and feather processors and bedding manufacturers, and 37.5 Technology today announced an exclusive partnership for hospitality products powered by 37.5® Technology. 37.5 Technology is one of the top performance materials in the bedding industry, so combining Blue Ridge materials with 37.5 Technology creates a higher level of performance bedding creating a more comfortable sleep environment by delaying the onset of liquid sweat, drying faster, increasing comfort, and helping control odor.
Blue Ridge will offer complete lines of down and feather and down alternative pillows, blankets, comforters, mattress pads and sheets to hotels globally.
The active particles in patented 37.5 Technology are permanently embedded in the materials of the bedding and won’t wash out. These active particles increase the surface area of the fabrics, while providing a unique benefit to remove moisture vapor unlike any other technology. The particles, naturally derived, use the body’s infrared energy to speed evaporation and significantly reduce dry-time, a key cost-saving benefit to hotels.
“Down and Feather is Mother Nature’s most efficient insulator, thanks to its natural ability to both insulate and breathe, while offering cradle to cradle sustainability benefits,” says Tim Keegan, Blue Ridge’s SVP. “Offering 37.5 Technology in hotel bedding brings more comfortable, healthy sleeping benefits to a new level. Managing the microclimate next to the sleeping body extends the user’s comfort range and improves comfort.”
“Tim Keegan has had a long and successful history as a supporter of 37.5 Technology, so it was exciting to partner with Blue Ridge on this development,” said Serine Steinnes, Executive Vice President Home for 37.5 Technology. “The product they’ve created is fantastic; 37.5 fibers pair very well with the natural fibers that Blue Ridge uses and has developed.”
37.5® Technology recently launched its global campaign, “Feeling is Believing,” showcasing how it helps create an experience that includes more restful sleep. Blue Ridge Hotel Textiles will cross-promote to introduce and grow the brand across its hospitality client base.
37.5® Technology is the global leader in sustainable thermoregulation material science. Created by Cocona Labs, 37.5 Technology utilizes natural volcanic minerals that are permanently incorporated into fabrics, insulations, foams, and laminate materials. This patented technology is proven to help you stay comfortable and perform at your best by helping the body maintain an optimal temperature and relative humidity next to the skin, regardless of the activity. Materials made with 37.5 Technology offer sustainability benefits throughout the product lifecycle and are used across a wide array of industries, including apparel, footwear, bedding and home goods. Cocona Labs is headquartered in Boulder, Colorado. Visit thirtysevenfive.com for more info.
Blue Ridge Hotel Textiles aspires to create bedding products that improve the sleep experience of hotel guests. As a division of Blue Ridge Home Fashions, Inc. the company has product development and manufacturing sites across North America, Europe, India, and Asia, as well as websites and apps. With four operating divisions our purpose and passion are to blend great innovation producing cleaner, healthier bedding with sustainable, environmentally friendly business practices. Blue Ridge Home Fashions, Inc. is headquartered in Irwindale, CA. Visit bluridgehoteltextiles.com for more information.
At Blue Ridge Hotel Textiles, we understand the importance of a good night’s sleep and a healthy hotel environment.
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